Investment in Ammar City: Hall Prices, Phases, and Payment Plans

Ammar City offers companies and suppliers the opportunity to establish a showroom and operation center for their brands within a specialized ecosystem for building and finishing materials in the Hassia Free Zone, under an investment right for 15 years.

However, the decision to enter should not be based on the idea alone; the company needs clear numbers: What is the price per square meter? What spaces are available? Which phase is most suitable? When will the hall be delivered? And how is the investment value paid? The project includes different phases with varying prices and delivery dates, as well as two payment options and multiple types of halls and warehouses. In this article, we compare these options step by step to help you turn the numbers into a business decision that suits your company’s activity.

How does investment in Ammar City work?

Before discussing prices, it is important to correct a common misconception: investment in Ammar is not like buying a shop or warehouse in a traditional market.

Investment and operation right, not real estate freehold

The model is based on the right to invest and operate the hall for 15 years, not traditional real estate freehold. The investor pays the investment value in exchange for the right to operate and use the hall for their business during the agreed period, after which ownership returns to the entity specified in the contract, with the possibility of renewal according to relevant regulations.

This difference is fundamental when evaluating the investment; the right question here is not "How much will the property price increase?", but rather "What operational value will the company gain from its presence in this location over 15 years?"

What does the investment model offer the company?

Investment in Ammar offers the company three elements that work together:

• Specialized showroom representing the brand to contractors, developers, and traders.

• Storage and distribution environment close to the showroom, within a single system on the M5 international highway.

• Long-term commercial presence enabling operational and marketing planning for years, instead of a temporary or mobile presence.

To learn more about the project idea, location, and the display, storage, and distribution system in detail, see Ammar City for Building and Finishing Materials in Syria: A Comprehensive Guide.

Phases of Ammar City and prices

Investment in Ammar is offered in phases, differing in the number of halls, price per square meter, and delivery date. The following table summarizes the overall picture based on currently available information:

The price difference may seem decisive at first glance, but the real comparison between the phases is broader than that. The lower-priced phase is also the closest in delivery and has the fewest halls, meaning relatively limited options. The later phases offer more halls but require a longer wait before starting operations.

Therefore, the choice depends on three questions together: What is the available budget? When does the company need to start operating? What is the operational plan for the first year?

The first phase of Ammar City

Number of halls

The first phase includes 48 halls, making it the smallest phase in terms of number.

Investment price

The investment price in the first phase is 250 USD per square meter, the lowest among the project phases.

Delivery date

Delivery of the first phase halls is expected within 4 months according to the current schedule.

Who is the first phase suitable for?

The first phase is more suitable for companies aiming to establish an operational presence as soon as possible, such as:

• Suppliers with ready goods who need a display and distribution center urgently.

• Agents who have obtained representation of a brand and want to launch it in the market without delay.

• Companies with supply contracts or ongoing projects that require a presence close to demand centers.

Given the limited number of halls, early action may be important for companies interested in this phase.

The second and third phases of Ammar City

Number of halls

The second and third phases together include 100 halls, offering broader options in terms of location and space.

Investment price

The investment price in these phases is 350 USD per square meter.

Delivery date

Delivery of the second and third phase halls is expected after one year according to current information.

Who are the later phases suitable for?

The second and third phases are suitable for companies planning to enter the market with a medium-term plan or to expand their presence later, such as:

• Companies still studying the Syrian market or negotiating with suppliers and agents.

• Brands that need time to prepare inventory, sales teams, and marketing plans before opening.

• Companies already present in the market, seeking to add a new display and distribution center as part of a studied expansion plan.

Here, the waiting year becomes a preparation period, after which the company enters the system ready for operation.

Types and sizes of showrooms in Ammar

Available project plans show three main groups of showrooms, differing in area, dimensions, and height. Understanding these differences helps in choosing the hall according to the nature of the products, not just the space.

Group 1 Halls

• Area: 160 m²

• Dimensions: 10 × 16 m

• Height: 5 m

Group 1 halls are the practical choice for companies that rely on displaying samples and models more than full-size products, such as suppliers of ceramics, porcelain, sanitary ware, lighting, and finishing materials. The 5-meter height is sufficient for an organized showroom design with sections, shelves, and display boards, without the need for exceptional heights.

Group 2 Halls

• Area: 240 m²

• Dimensions: 10 × 24 m

• Height: 7 m

Group 2 halls are the largest in area, with a depth of 24 meters and a height of 7 meters, offering greater flexibility in design. They are especially suitable for companies displaying wide ranges or large products, such as air conditioning systems, construction solutions, energy systems, or brands wanting to combine a display area and a reception/meeting area for clients within the same hall.

Group 3 Halls

• Area: 160 m²

• Dimensions: 10 × 16 m

• Height: 7 m

Group 3 halls combine a medium floor area and higher ceiling. This is useful for companies needing vertical display, such as upright display of large marble and stone slabs, facade products, doors and windows, or installing double-height internal display systems (mezzanine) if technical specifications allow.

Note: The distribution of these groups varies between phases, and availability of a specific hall type in a certain phase should not be assumed before checking with the Imtilak Real Estate team.

What is the investment cost for a hall in Ammar City?

The investment value is calculated by multiplying the hall area by the price per square meter for the selected phase. Below are estimated calculation examples for 160 m² and 240 m² areas according to the two phase prices:

The table shows that the difference between the two phases reaches 16,000 USD for a 160 m² hall and 24,000 USD for a 240 m² hall. This difference should be considered alongside the delivery date difference; the company that starts operation about eight months earlier gets extra time to build relationships with clients in the market.

Note: These calculations are estimates for comparison purposes only and do not necessarily mean every area is available in every phase. The final value depends on the chosen hall, its phase, classification, and the adopted contractual terms.

Payment methods in Ammar City

The project offers two main options for paying the investment value, and the choice depends on the company's available liquidity and how it manages its financial flows.

Cash payment

The investor can pay the full investment value in cash. This option suits companies with ready liquidity that prefer to settle the financial commitment in one go, so they can then focus on preparing the hall and stock.

30/70 plan

This option splits the investment value into just two payments:

• 30% down payment upon contract.

• 70% upon delivery.

For example, for a 160 m² hall in the first phase with an estimated value of 40,000 USD, the down payment would be about 12,000 USD, and the remaining payment about 28,000 USD upon delivery.

The importance of this plan is that it allows the company to reserve its hall with part of the value and direct the rest of its liquidity during the waiting period toward operational preparations, from purchasing stock to preparing the sales team. This impact is even clearer in the second and third phases, where the period between the two payments extends to about a year.

Showroom delivery dates in Ammar

The delivery date is a key factor in the decision, as it determines when the company actually starts operating within the ecosystem.

First phase delivery

Within 4 months according to the current schedule.

Second and third phases delivery

Within a year according to current information.

How does delivery date affect your market entry plan?

The company choosing the first phase needs to be ready within a few months: available goods, a working team, and a marketing plan for the opening. A company choosing later phases has more time to build these elements calmly, but in return delays its market presence.

It is therefore better for the company to plan its schedule backwards: start from the date it wants to welcome its first client in the hall, then choose the phase that matches this date.

Warehouses in Ammar City

The display system is not complete without nearby storage capacity. The project plans show two types of warehouses serving different needs.

Open warehouses

The plan indicates a total area of about 10,660 m² for the open warehouse. These spaces are usually suitable for materials that can be stored in an open environment or require large areas for handling and loading, such as some construction materials and metal systems.

Closed warehouses

The closed warehouses in the plans are divided into two categories:

• W1 – W4: 480 m² each, 11 m high.

• W5 – W10: 160 m² each, 11 m high.

The 11-meter height gives these warehouses the ability for vertical storage using multi-level shelves, increasing the actual storage capacity compared to the floor area. The large warehouses (W1–W4) suit companies with large, fast-moving stocks, while the smaller warehouses (W5–W10) suit companies needing a reserve stock close to the showroom without committing to a large area.

Combining showroom and warehouse

This is where the real value of the Ammar model becomes clear, based on the formula: Show + Store + Distribute.

A company that combines a showroom and warehouse within the same system can display the product to the client, confirm its immediate availability, and ship it from the same location to Damascus, Homs, the north, or the coast. This shortens order fulfillment time and reduces reliance on scattered warehouses in different provinces.

How to choose the right hall for your company?

After reviewing the numbers, the most important question remains: which option is right for your company? The following criteria help you turn the data into a practical decision.

According to product type

Products displayed as samples (tiles, sanitary ware, lighting) need an organized space more than a high ceiling, while large products or those displayed vertically (marble slabs, air conditioning units, construction systems) need taller or deeper halls.

According to required display size

Are you displaying a single brand with a limited range, or several brands or production lines? A company displaying a wide range or wanting space for client meetings usually needs a larger hall, while a medium hall is enough for focused display.

According to storage needs

If the company relies on direct supply from the warehouse, combining a hall with a closed warehouse becomes essential. If the hall is mainly for display and supply comes from other sources, the hall alone may suffice at first.

According to market entry date

If the company is ready to operate within months, the first phase is closer to its needs. If still preparing or negotiating, later phases may better match its schedule.

According to budget and payment plan

First, determine the total available investment budget, then compare it to the value of the required space in each phase, and then choose between cash payment and the 30/70 plan according to available liquidity and your operational commitments during the waiting period.

Which sectors can benefit from Ammar showrooms?

Ammar targets various sectors of building and finishing materials, including: ceramics, porcelain, marble, sanitary ware, energy, electricity, lighting, air conditioning, iron and construction systems, insulation, piping, and finishing materials.

The optimal operating model differs among these sectors:

• Sample display sectors (ceramics, sanitary ware, lighting, finishing materials): the priority is an organized showroom, with a small or medium warehouse for fast-moving stock.

• Large product sectors (marble, air conditioning, construction systems): the priority is taller or deeper halls, with a greater need for high warehouses.

• Bulk supply sectors (iron, insulation, piping): the priority is the warehouse and distribution capability, with a hall serving as the commercial office and sample center.

Is investment in Ammar City suitable for your company?

There is no single answer for all companies, as the results of any investment depend on the nature of the activity, operational capacity, and market conditions, and guaranteed returns cannot be promised. However, investment in Ammar is more suitable for companies that want to:

• Enter the Syrian market or expand their presence in an organized way.

• Showroom representing their brand to contractors, developers, and traders.

• Stock close to the showroom and main demand hubs.

• Distribution network launching from a central location to various provinces.

• Stable presence for 15 years enabling long-term planning.

If most of these points apply to your company, the next step is to compare the actually available phases and spaces.

Invest in growth and expansion opportunities with Imtilak Real Estate

Imtilak Real Estate helps you turn your business expansion plans into practical, well-studied steps by providing specialized consultations on investment opportunities in Ammar City for building and finishing materials, and introducing you to the benefits the project offers to companies, suppliers, and brand owners. Whether you are looking to establish a new center to display your products, develop your company's distribution network, or strengthen your presence in the building materials sector in the Syrian market, the Imtilak Real Estate team provides you with the information needed to compare investment phases, available spaces, prices, delivery dates, and payment options.

We help you choose the opportunity that matches your business requirements and future plans, clarifying investment details and terms, so you can make a decision based on a clear understanding of costs and operational capabilities. Contact Imtilak Real Estate advisors today and learn about the available options to establish your business center in Ammar City and launch toward wider business opportunities in the Syrian market.